Courtesy – ctfassets
It happens to all of us when we come across a random product while shopping inside grocery stores and shopping malls. This happens due to different appearance of the product. The different appearance of the product is due to the unique design of the package. Package design helps to capture the attention of the consumers. You may not be aware of package design which is fine however, you should be aware of some of the basic importance of package design.
- The decision to buy any product depends mainly on package designing. The time consumers take to decide whether to purchase the product is roughly about one-third.
- Buying a product is always a tedious process since consumers take time based on the package design.
- The main focus of package design is to attract consumers. Moreover, package designing is also to protect the product. About 45% of consumers are known to give their positive or negative feedback related to the package design.
- The quality of the package design helps consumers save money. In developed countries, only 5% of products get damaged during transit. While 30% of products get damaged during transit in developing countries. This mainly depends on the design of the package for the product.
- TV shows, radio channels, online reviews are some of the sources companies and businesses receive attention based on the design of the package. Moreover, a study stated that 66% of consumers do not mind trying out new products of new companies depending on the designing of the package.
Learn more about the importance of package designing from professional packaging designers in Melbourne.
