Product development consulting is a type of service being offered by experts to help organizations create market-winning product portfolios using customer-centric elements and techniques.
Here's how you can advance in this field:
1. Market research: The first thing that you need to do is to understand the target market. What are their needs and demands? What are their pressing issues? What are their areas of interest and the things that they would like to learn about? Knowing all these things can help you determine the best products that a company can create.
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For example, if your research confirms that the target market is looking for cost-effective vacuums that they can use on all types of floors, you can urge the company you work for to develop this particular product to meet the demands of their audience.
2. Determine marketability: As a consultant, it is also your job to make sure that your clients will profit from the product that they create. Perform another research, this time, to determine the actual number of people who are more than willing to spend their precious dimes on the new product.
3. Conduct surveys: Get inside the minds of the target market and see what exact features or benefits that they would like to enjoy on a particular product.
You can send them surveys or questionnaires through email or through direct mail. You can also call them up one by one or ask them to go to a certain website. To increase the number of your participants, consider giving out exciting freebies or product samples.