Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It includes your unique selling proposition, personality, and the feelings you want your target customers to feel about you and your products.
The best digital marketing consultant aims to improve the overall brand image with creative online marketing campaigns that, hopefully, effectively results in conversions and leads.
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To achieve this, you and your digital marketing consultant should follow and align on the points below:
Brand purpose: Know your products and services like the back of your hand and the ‘why’ behind them.
Target audience: Define your customer and understand them through their digital footprint and behavior.
Competitor and market landscape: Scope the critical players in your industry, identifying what they do differently, and how to angle your approach.
Unique selling points: Understand what makes your brand, product, or service unique.
Brand voice: Know how best to communicate with your target audience using a consistent and cohesive voice so your brand will be ‘seen’ the same way across different platforms.
Brand recognition: digitally engage with your customers in many ways and be consistent in how you speak to them.
Having a strong brand has become crucial for businesses to differentiate themselves from their competitors.