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Components of Digital Marketing in London

Digital marketing, also known as online marketing, is the promotion of brands through the use of the internet and other forms of digital communication to connect with targeted customers.

This includes text and multimedia messages as a marketing channel, in addition to email, social media, and web-based advertising. You can contact top digital marketing consultants In London for free consultation.

Components of digital marketing:

  • Paid Search:

Paid search or pay-per-click (PPC) advertising usually refers to sponsored results at the top or side of a search engine results page (SERP). These ads charge you for each click and can be customized to appear when you enter specific search terms.

These ads can be very effective because they rely on data that is collected from people's online behavior and are used to increase website traffic by serving relevant ads to the right people at the right time. 

Image Source: Google

  • Search Engine Optimization (SEO):

SEO is defined as increasing a website's ranking in online search results and thereby increasing organic traffic to a website, through the use of popular keywords. With the help of keywords, you can use SEO to significantly increase your visibility and build long-term customer relationships. 

  • Marketing emails: 

After more than two decades, email is still the fastest and most direct way to reach customers with important information. To be successful, your marketing emails must meet five basic attributes. They must be reliable, relevant, conversational, coordinated between channels, and strategically.

Hiring a digital marketing firm is a good idea if you want to promote your business.

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Some essential tips for marketeers in 2020

Marketing Professionals Online Digital

Are you looking for digital marketing tips? You are at the right place. Digital marketing has gained a lot of popularity of late thanks to technological developments. You can enjoy great results if you follow some tips.

Online Digital Marketing Professionals provide special tips that are generally useful. Few tips are

  • Optimize your site for voice search- As per some of the surveys, more than half of the searches will be based on the voice search feature in 2020. In simple terms, your business must be voice supportive. For example, you can have near me features that will recite the top local results.
  • Benefit from influencer marketing- As of now, influencer marketing is one the fastest growing digital marketing; the main thing is people tend to purchase products that are recommended by famous people like celebrities. These are addressed as social media influencers. Currently, social media influencers are trustworthy in the follower's eyes. Thus you can hire them for your influencer marketing campaigns. The best part here is that you don't need to spend a significant chunk of money here.
  • Consider personalization- At least 70% of clients buy online have a liking for customization on both blogs and sites as per some survey. The good thing here is that personalization doesn’t burn a hole in your pocket. The entire purpose of customization is to make the clients realize that you value them.

Though digital marketing seems a little bit challenging, these campaigns can run smoothly by hiring a professional.