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Components of Digital Marketing in London

Digital marketing, also known as online marketing, is the promotion of brands through the use of the internet and other forms of digital communication to connect with targeted customers.

This includes text and multimedia messages as a marketing channel, in addition to email, social media, and web-based advertising. You can contact top digital marketing consultants In London for free consultation.

Components of digital marketing:

  • Paid Search:

Paid search or pay-per-click (PPC) advertising usually refers to sponsored results at the top or side of a search engine results page (SERP). These ads charge you for each click and can be customized to appear when you enter specific search terms.

These ads can be very effective because they rely on data that is collected from people's online behavior and are used to increase website traffic by serving relevant ads to the right people at the right time. 

Image Source: Google

  • Search Engine Optimization (SEO):

SEO is defined as increasing a website's ranking in online search results and thereby increasing organic traffic to a website, through the use of popular keywords. With the help of keywords, you can use SEO to significantly increase your visibility and build long-term customer relationships. 

  • Marketing emails: 

After more than two decades, email is still the fastest and most direct way to reach customers with important information. To be successful, your marketing emails must meet five basic attributes. They must be reliable, relevant, conversational, coordinated between channels, and strategically.

Hiring a digital marketing firm is a good idea if you want to promote your business.